TechIdeas
TechIdeas is a software development company based in Barcelona, Spain.
Their main focus is on developing open-source, self-managing, scale-free software systems that largely take their influences from patterns seen throughout the natural world and their mission is to apply successful biological models to their software engineering.
Project
TechIdeas had very specific ideas that we were asked to illustrate through the branding for the company.
The ethos of using naturally occurring biological models as an influence on their software solutions had to be communicated through the logo.
We decided on a molecular structure that showed molecules of different sizes, indicating that the structure was in flux and scaleable. The logo and branding was then further used to design the website, the corporate letterheads and business cards.
