DFY

You think you know everything there is to know about them, but until you've had a master class in condoms, their manufacture and differences, you don't realise that there's a lot more to them than meets the eye.

Zemtex Medical is a Dutch company founded by two executives with a long and proven track record in the marketing and sales of condoms. They decided to launch their own venture, using their experience and knowledge of the sector to create and promote their own brand from scratch.

Based in Holland and Belgium, Zemtex Medical began with the idea to create and launch two brands of condoms, an A brand and a B brand.

Project

After coming up with the actual names of the brands we started work on the design of the branding. (See the case sudy for more info)

The brief was to present the condoms as lifestyle accessories, and the final logo combined the letters DFY in a classic, stylish manner that emphasized the individualistic nature of the product and the end user. The branding was then used as we developed the product packaging for the brand.

[Images of the DFY branding work are currently unavailable. Please check back soon.]