Overview

Pay-Per-Click (PPC) and Cost-Per-Click (CPC) advertising, via companies such as Google´s Adwords, Yahoo´s Overture and Yell.com, can create instant results and generate traffic to your site. This can be an excellent way of driving quality traffic to your web site, particularly in conjunction with time invested working on the SEO of your website.

Getting the most out of your PPC budget requires optimisation, planning and tweaking.

Our PPC services include:

• Keyword analysis (crucial in your PPC campaign planning)
• Geographical targeting (set your account, for example, to a specific area of Spain or the UK, or anywhere worldwide)
• Target specific times of the day, rotating ads and targeted ad groups.
• Keyword analysis and planning
• PPC campaign management
• Weekly and monthly reports

Cost-per-click advertising has proven to be extremely effective for many  businesses who use Pay Per Click advertising as their main form of advertising and as a result are able to generate good results. For some businesses though, this form of advertising might be less important and we can advise you on what is best for your particular business and business area.

There are many ways in which you can optimise your Pay-Per-Click account to improve and increase the effectiveness of your account.

• Ensure you spend enough time analysing exactly the right keywords and phrases to use for your campaign
• Keep the number of word or phrases to no more than five per group of words, in each ad group
• Ensure you set the landing page specific to each group of ads
• Consider using the position setting to set exactly which positions you can show
• Think carefully about whether or not to use geographical targeting