source23 / Services / Marketing / Email Marketing

Reaching out via the Inbox

Despite the unfortunate rise in the amount of spam delivered to our in boxes every day, carefully researched and targeted email marketing remains an effective means to reach your client demographic and keep them in touch with your business and product offer.

At source23, we have great experience in sourcing quality email lists appropriate to our clients' target markets. We can deal directly with list brokers on your behalf and negotiate good rates for the lists.

The creation of the emails themselves is something in which we are also experienced and skilled - using our design and creative skills to bring your email messages to life and provide the recipient with a visually interesting and attractive viewing experience.

We make sure that the emails are built according to current standards - this is imperative in trying to ensure that the emails are viewed correctly across the broadest range of user platforms possible, and similarly through the the broadest range of email clients possible (for example, gmail, hotmail, Outlook, Outlook Express etc.)

The majority of the email campaigns that we manage for our clients make use of our proprietary email send software, contact23, which allows our clients to set up any number of recipient groups within the main database and thus manage the campaigns efficiently and effectively. Of course, if clients are happier to leave the entire campaign management in our hands, then of course this is something that we are also happy to do.

Contact23 provides full reporting on the email sends, including open and click-through rates, top ranking links within a particular email and many other features.

For a walk through of the software, or to talk about your ideas for an email campaign, please do not hesitate to contact us